Roger Frampton, co-founder and president
From 2000 to 2007 Roger helped literally hundreds of client companies of UKTI with their business and marketing strategies for the Americas. Before that he was involved in a UK open systems and software house, Digitus (sold to ECSoft, a Nasdaq company) and later as a shareholding director of both Micromuse and Superscape.
For Micromuse, a UK network asset and complexity management developer, he was a shareholding director and opened the company's first US office and managed initial marketing. Subsequently listed on Nasdaq, Micromuse was later acquired by IBM. Later he became a shareholding director of Superscape, a UK developer of interactive, three-dimensional software, which listed on the London Stock Exchange in order to finance the establishment of subsidiaries around the globe; Superscape was later acquired by Glu Mobile. Roger was director of worldwide communications for Superscape, representing the company on conference platforms around the world as well as briefing media and analysts and working with international subsidiaries and distributors.
Following the fulfillment of a service contract, he served UKTI on a part-time basis in three roles - each focused on assisting UK companies establish, develop and manage business in north, central and south America. Concurrently, he served the European Commission as a project reviewer and rapporteur on two multinational technology-based projects: Virtual Assisted Testing (VAT) and a Concurrent Engineering Software Management training environment (COSIGA). He also managed a consortium partner's participation in two European Commission projects: EPIFOCAL and INFORM, both advanced electronic publishing and communications services.
Roger is a published author and experienced public speaker and broadcaster.
| Gail Holden, co-founder & vice-president
Gail personally manages a number of ExportAction client and strategic relationships.
Gail is a US resident alien ("Green Card" holder) and has lived and worked in New York, California and Hawaii as well as Florida, where she is a property owner. Gail's oversees operations at ExportAction and personally manages a number of client relationships.
Prior to co-founding ExportAction, Gail worked for major multi-national companies and, at one time, simultaneously managed in-house and third party sales in 60 countries.
| Caroline Birch, vice-president, US marketing
Caroline's association with ExportAction began in June 2010 and, based at our Clearwater, FL headquarters, she manages a team of marketing services and communications professionals to deliver results-oriented services to our clients.
Caroline brings over 20 years of executive and senior management experience with a diversified portfolio in B2B, B2C and OEM marketing that spans direct, retail, channel and two-tier distribution. She has directed US and worldwide marketing efforts including strategic planning, brand development, product marketing, promotions, and marketing communications. Additionally, she has been responsible for developing go-to-market strategies to drive market share and revenue growth. Caroline's corporate experience ranges from start-ups to mid-size and large enterprise organizations.
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